Do you feel like you’re drowning in a sea of distraction? North Americans ingest on average 34 GB of information daily — the equivalent of reading 175 newspapers! At work, we check our email 200 times a day and find ourselves being tugged between tasks up to 37 times per hour, a level of multitasking known to be unconscionably inefficient. Plus, we view more advertisements in a single afternoon than our grandparents saw in their entire lifetimes.
The result of this cognitive overload is that instead of advancing primary objectives, hours — if not days and weeks — are wasted. We are constantly racing after digital distractions, responding to loud noises and/or bright lights, leaving us feeling constantly busy and over exhausted.
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