Named one of Canada’s most creative people by Marketing Magazine, Justin has turned the Star Wars and Indiana Jones franchises into global museum exhibitions, put a McDonald’s into the side of a mountain at a snowboarding competition, and developed award-winning communications strategies for UFC champ Georges St-Pierre, and slogans for Olympic Games and the FIFA World Cup.He understands the value of good storytelling in not only selling a brand or an organization, but also in building authentic relationships both internally and externally, and has used his experience to help organizations improve their bottom line.
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